Thursday, January 12, 2012

Fischer Clothing Branding

Before the holidays, I worked on a great project for Fischer Clothing.
Kristina Angelozzi is the lady behind this really great clothing line.

Together we worked on an additional branding element that would work with the company's existing typographic logo. Kristina wanted to incorporate the fischer animal in their branding, as it is the company's namesake.

I proposed a few sketches and we went forward with one pose, but worked out the tail positioning to be more animated.

And here is what the final looked like.


And here is the final logo all together.

© Fischer Clothing

It was really great to work on this project, especially because it was outside of the normal illustration scope.

Check out Fischer on Facebook and their site. Thanks Kristina!

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