Tuesday, May 22, 2012

Branding: Todd H Carlson Weddings

This February through March, I worked on a branding project for Todd H Carlson Weddings.
I met Todd when he was my sister's wedding photographer in September. Let me say, Todd did a great job rolling with the punches of the inclemate weather that occurred on my sister's wedding day.

But, back to the project. We worked through a few rounds of sketches and in the end, we decided on a logo with a serif, hand-done font, with watery elements of gouache. For the images used on the main pages of his website, Todd wanted me to incorporate some organic, painted elements that were reminiscent of platinum printing. I added some brushed details to his bio photo (just below) and his testimonial photo (4th image below). All in all, I think it's a really nice touch.

I adapted his logo into a horizontal format and added gouache elements for his blog header.

In addition to developing the logo for his portfolio, blog, Facebook and Twitter, I had the logo made into a stamp at Casey's Rubber Stamps on E. 11th street in the city. Todd will be stamping these guys directly onto the CD packaging for his clients. 

I wrapped up the stamps and sent them off to Todd for his keeping.

These are the final promotional pieces that Todd sent to me. Including a business card with a full bleed on the back side, the CD packaging, and his promotional postcard.


Todd is great photographer in Cleveland and would be a great for shooting your wedding, engagement or new baby pictures. Check out his work here.
And, again, thanks Todd for collaborating on this project with me!

If anyone is looking for a rebrand of their business, I would be happy to talk!

1 comment:

Todd Carlson said...

lindsey, I love the work you did for me! Thank you, I can't wait to work with you again. Todd